Concepedia

Yongheng Liang

YL

Statistics

Publications

4

Citations

70

H-Index

4

Active since

2020

Affiliations

Fudan University(Current)

Soochow University

Yongheng Liang is an author at Fudan University specializing in marketing, medical ethics, and allocation of end-of-life resources.

Publications per year

2020–2024

4

Publications

4

The effect of smart and connected products on consumer brand choice concentration

Yongheng Liang, Qian Xu, Liyin Jin · Journal of Business Research · 2021 · 20 citations

Business, Marketing, Marketing Management +12

Good deeds deserve good outcomes: Leveraging generative artificial intelligence to reduce tourists' avoidance of ethical brands embracing stigmatized groups

Linxiang Lv, Yongheng Liang, Siyun Chen et al. · Annals of Tourism Research · 2024 · 18 citations

Business, Marketing, Tourism Management +15

Who Gets the Ventilator? Moral Decision Making Regarding Medical Resource Allocation in a Pandemic

Liyin Jin, Yunhui Huang, Yongheng Liang et al. · Journal of the Association for Consumer Research · 2020 · 17 citations

Public Health, Public Health Ethics, Bioethics +13

Decoding consumer resistance to near-expired products: The role of social stereotyping

Yongheng Liang, Yunlu Yin, Qian Xu · Journal of Retailing · 2024 · 15 citations

Social Sciences, Marketing, Social Psychology +11

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