Marcelo Royo Vela

Rural-cultural excursion conceptualization: A local tourism marketing management model based on tourist destination image measurement

Marcelo Royo Vela · Tourism Management · 2008 · 184 citations

Management, Marketing, Marketing Management +16

The influence of belonging to virtual brand communities on consumers' affective commitment, satisfaction and word‐of‐mouth advertising

Marcelo Royo Vela, Paolo Casamassima · Online Information Review · 2011 · 179 citations · Full text

Business, Marketing, Marketing Management +17

Cultural perspectives: Chinese perceptions of UK hotel service quality

Yi Wang, Marcelo Royo Vela, Katherine Tyler · International Journal of Culture Tourism and Hospitality Research · 2008 · 70 citations

Management, Hospitality Management, Tourism Management +17

Effects of inbound marketing communications on HEIs’ brand equity: the mediating role of the student’s decision-making process. An exploratory research

Marcelo Royo Vela, Ute Hünermund · Journal of Marketing for HIGHER EDUCATION · 2016 · 65 citations · Full text

Business, Higher Education, Marketing +15

Adaptation of Marketing Activities to Cultural and Social Context: Gender Role Portrayals and Sexism in Spanish Commercials

Marcelo Royo Vela, Joaquín Aldás Manzano, Inés Küster Boluda et al. · Sex Roles · 2007 · 59 citations

Social Sciences, Marketing, Marketing Management +16