Michael Prieler

Gender-Role Portrayals in Television Advertising Across the Globe

Jörg Matthes, Michael Prieler, Karoline Adam · Sex Roles · 2016 · 147 citations · Full text

Social Sciences, Gender Studies, Marketing +15

Gender digital divide in Rwanda: A qualitative analysis of socioeconomic factors

Nadine Mumporeze, Michael Prieler · Telematics and Informatics · 2017 · 117 citations

Social Sciences, Gender Studies, Sociology +15

Broadening the Scope of Social Media Effect Research on Body Image Concerns

Michael Prieler, Jounghwa Choi · Sex Roles · 2014 · 56 citations

Social Sciences, Communication, Social Psychology +11

Gender Representation in Philippine Television Advertisements

Michael Prieler, Dave Centeno · Sex Roles · 2013 · 55 citations

Social Sciences, Communication, Gender Studies +14

How influencers’ social media posts have an influence on audience engagement among young consumers

Fei Fan, Kara Chan, Yan Wang et al. · Young Consumers Insight and Ideas for Responsible Marketers · 2023 · 47 citations

Social Sciences, Communication, Marketing +13