Kian Yeik Koay

“I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs)

Man Lai Cheung, Wilson K.S. Leung, Eugene Cheng‐Xi Aw et al. · Journal of Retailing and Consumer Services · 2022 · 230 citations

Social Media, Digital Marketing, Media Marketing +15

Perceived social media marketing activities and consumer-based brand equity

Kian Yeik Koay, Derek Lai Teik Ong, Kim Leng Khoo et al. · Asia Pacific Journal of Marketing and Logistics · 2020 · 200 citations

Marketing, Customer Satisfaction, Social Media +15

Factors influencing non-green consumers’ purchase intention: A partial least squares structural equation modelling (PLS-SEM) approach

Siti Munerah, Kian Yeik Koay, Seethaletchumy Thambiah · Journal of Cleaner Production · 2020 · 178 citations

Consumer Decision Making, Green Marketing, Management +9

The effects of abusive supervision, emotional exhaustion and organizational commitment on cyberloafing: a moderated-mediation examination

Pang Kiam Lim, Kian Yeik Koay, Wei Ying Chong · Internet Research · 2020 · 143 citations

Emotional Exhaustion, Social Influence, Human Resource Management +20

Workplace ostracism and cyberloafing: a moderated–mediation model

Kian Yeik Koay · Internet Research · 2018 · 128 citations

Emotional Exhaustion, Social Psychology, Organizational Behavior +20