Concepedia

Siti Munerah

SM

1

Publications

178

Citations

1

H-Index

2020

Active since

Affiliations

Sunway University(Current)

Siti Munerah is an author at Sunway University specializing in business, consumer decision making, and structural equation modeling.

Top concepts

BusinessMarketingManagementGreen MarketingConsumer BehaviorConsumer ResearchPurchase IntentionConsumer Decision MakingStructural Equation Modeling

Publications per year

2020–2020

1

Publications

1

Factors influencing non-green consumers’ purchase intention: A partial least squares structural equation modelling (PLS-SEM) approach

Siti Munerah, Kian Yeik Koay, Seethaletchumy Thambiah · Journal of Cleaner Production · 2020 · 178 citations

Consumer Decision Making, Green Marketing, Management +9

Rows per page

1–1 of 1