Concepedia

Garima Saxena

GS

10

Publications

578

Citations

10

H-Index

2010

Active since

Affiliations

Institute of Management Technology(Current)

University of Delhi

Jawaharlal Nehru University

Max Planck Institute for the Physics of Complex Systems

Garima Saxena is an author at Institute of Management Technology specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorBrandingStabilityBrand StrategyBrand ManagementBrand Development

Publications per year

2010–2023

10

Publications

10

Amplitude death: The emergence of stationarity in coupled nonlinear systems

Garima Saxena, Awadhesh Prasad, Ramakrishna Ramaswamy · Physics Reports · 2012 · 367 citations · Full text

Engineering, Chaos Theory, Amplitude Death +5

Dynamical effects of integrative time-delay coupling

Garima Saxena, Awadhesh Prasad, Ramakrishna Ramaswamy · Physical Review E · 2010 · 39 citations

In-store marketing of private labels: applying cue utilisation theory

Sita Mishra, Gunjan Malhotra, Garima Saxena · International Journal of Retail & Distribution Management · 2020 · 34 citations

Consumer Research, Brand Strategy, Management +17

Firms’ Reputation for Innovation: Role of Marketing Capability, Innovation Capability, and Knowledge Sharing

Anirban Ganguly, Chitresh Kumar, Garima Saxena et al. · Journal of Information & Knowledge Management · 2020 · 28 citations

Innovation Adoption, Continuous Innovation, Innovation Management +21

Consumers' psychological reactance and ownership in in-game advertising

Gunjan Malhotra, Sita Mishra, Garima Saxena · Marketing Intelligence & Planning · 2021 · 22 citations

Behavioral Decision Making, Game Customization, Consumer Study +21

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