Concepedia
Statistics
Publications
17
Citations
1.1K
H-Index
16
Active since
2000
Affiliations
University of Liverpool(Current)
University of Sheffield
Keele University
Steve Oakes is an author at University of Liverpool specializing in humanities, music psychology, and marketing.
Publications per year
2000–2017
Evaluating Empirical Research into Music in Advertising: A Congruity Perspective
Steve Oakes · Journal of Advertising Research · 2007 · 148 citations
Business, Marketing, Marketing Management +17
Musical tempo and waiting perceptions
Steve Oakes · Psychology and Marketing · 2003 · 143 citations
Humanities, Behavioral Sciences, Psychology +16
The influence of the musicscape within service environments
Steve Oakes · Journal of Services Marketing · 2000 · 138 citations
Humanities, Marketing, Marketing Management +14
Demographic and Sponsorship Considerations for Jazz and Classical Music Festivals
Steve Oakes · Service Industries Journal · 2003 · 130 citations
Humanities, Marketing, Marketing Management +17
The impact of background musical tempo and timbre congruity upon ad content recall and affective response
Steve Oakes, Adrian C. North · Applied Cognitive Psychology · 2006 · 93 citations
Humanities, Behavioral Sciences, Psychology +15
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