Concepedia

Rajeev Kumra

RK

9

Publications

269

Citations

9

H-Index

2012

Active since

Affiliations

Indian Institute of Management Lucknow(Current)

University of Delhi

Indian Institute of Management Calcutta

Swinburne University of Technology Sarawak Campus

Netaji Subhas University of Technology

Rajeev Kumra is an author at Indian Institute of Management Lucknow specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyEconomicsStrategic ManagementDesignInnovationGamificationEntrepreneurship

Publications per year

2012–2024

9

Publications

9

Game on! A state-of-the-art overview of doing business with gamification

Wamika Sharma, Weng Marc Lim, Satish Kumar et al. · Technological Forecasting and Social Change · 2023 · 79 citations · Full text

Business Intelligence, Digital Marketing, Simulation Video Game +29

Gamification for sustainable consumption: A state‐of‐the‐art overview and future agenda

Weng Marc Lim, Manish Das, Wamika Sharma et al. · Business Strategy and the Environment · 2024 · 31 citations · Full text

Sustainable Consumption, Engineering, Sustainable Development +20

Factors Affecting BoP Producer Intention to Use P2P Lending Platforms in India

Rajeev Kumra, Sk Abu Khalek, Tamal Samanta · Journal of Global Marketing · 2021 · 30 citations

Economic Development, Consumer Research, Social Influence +18

Open book practices in buyer‐supplier relationships in India

Rajeev Kumra, Henrik Agndal, Ulf Nilsson · Journal of Business and Industrial Marketing · 2012 · 29 citations

Supplier Relationship, Business Intelligence, E-procurement +15

Proactive market orientation and innovation in India: The moderating role of intrafirm causal ambiguity

C. Lakshman, Rajeev Kumra, Atanu Adhikari · Journal of Management & Organization · 2016 · 26 citations

Market Orientation Literature, Proactive Market Orientation, Entrepreneurship +17

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