Concepedia

Keith A. Quesenberry

KA

Statistics

Publications

4

Citations

140

H-Index

4

Active since

2014

Affiliations

Shippensburg University(Current)

Messiah University

Johns Hopkins University

Keith A. Quesenberry is an author at Shippensburg University specializing in marketing, advertising, and social media.

Publications per year

2014–2019

4

Publications

4

Drama Goes Viral: Effects of Story Development on Shares and Views of Online Advertising Videos

Keith A. Quesenberry, Michael K. Coolsen · Journal of Interactive Marketing · 2019 · 64 citations

Social Sciences, Communication, Marketing +14

What Makes Facebook Brand Posts Engaging? A Content Analysis of Facebook Brand Post Text That Increases Shares, Likes, and Comments to Influence Organic Viral Reach

Keith A. Quesenberry, Michael K. Coolsen · Journal of Current Issues & Research in Advertising · 2018 · 37 citations

Business, Marketing, Marketing Management +15

What Makes a Super Bowl Ad Super? Five-Act Dramatic Form Affects Consumer Super Bowl Advertising Ratings

Keith A. Quesenberry, Michael K. Coolsen · The Journal of Marketing Theory and Practice · 2014 · 29 citations

Business, Communication, Marketing +17

Blogging in the Classroom: Using WordPress Blogs with BuddyPress Plugin as a Learning Tool

Keith A. Quesenberry, Dana Saewitz, Sheryl Kantrowitz · Journal of Advertising Education · 2014 · 10 citations

Education, Educational Technology, Higher Education +13

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