Concepedia

Yansong Hu

YH

8

Publications

366

Citations

8

H-Index

2012

Active since

Affiliations

University of Warwick(Current)

University College Dublin

National University of Ireland, Maynooth

Yansong Hu is an author at University of Warwick specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingInnovationBusiness StrategyProject ManagementStrategic ManagementNew Product DevelopmentMemoryStrategy

Publications per year

2012–2023

8

Publications

8

Outbound open innovation in bio-pharmaceutical out-licensing

Yansong Hu, Peter McNamara, Damien McLoughlin · Technovation · 2014 · 96 citations

Pharmaceutical Innovation, Business, Open Innovation +3

Nonmonotonic Status Effects in New Product Adoption

Yansong Hu, Christophe Van den Bulte · Marketing Science · 2014 · 72 citations

Customer Satisfaction, Behavioral Decision Making, Social Psychology +17

Project Suspensions and Failures in New Product Development: Returns for Entrepreneurial Firms in Co‐Development Alliances

Yansong Hu, Peter McNamara, Dorota Piaskowska · Journal of Product Innovation Management · 2016 · 67 citations · Full text

Startup Ecosystem, Project Management, Prior Project Suspensions +19

The dynamic impacts of shared leadership and the transactive memory system on team performance: A longitudinal study

Hongwei He, Yansong Hu · Journal of Business Research · 2021 · 47 citations · Full text

Performance Management, Performance Studies, Dynamic Impacts +12

Creating new market for industrial services in nascent fields

Yansong Hu, Damien McLoughlin · Journal of Services Marketing · 2012 · 40 citations

Industrial Services, Innovation Adoption, Service Innovation +20

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