Concepedia

Chih‐Wei Chao

CC

11

Publications

375

Citations

10

H-Index

2012

Active since

Affiliations

University of Newcastle Australia(Current)

Monash University

RMIT University

Federation University

Singapore University of Social Sciences

Chih‐Wei Chao is an author at University of Newcastle Australia specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchConsumer BehaviorBusinessDigital MarketingInteractive MarketingBrandingInnovationBrand Strategy

Publications per year

2012–2023

11

Publications

11

Consumer Innovativeness Influence on Really New Product Adoption

Chih‐Wei Chao, Mike Reid, Felix Mavondo · Australasian Marketing Journal (AMJ) · 2012 · 89 citations

Innovation Adoption, Digital Marketing, Consumer Research +17

Effects of in-store live stream on consumers’ offline purchase intention

Peilin Zhang, Chih‐Wei Chao, Raymond Chiong et al. · Journal of Retailing and Consumer Services · 2023 · 75 citations · Full text

Consumer Uncertainty, Digital Marketing, Consumer Study +23

Permission email marketing and its influence on online shopping

Vaughan Reimers, Chih‐Wei Chao, Sarah Gorman · Asia Pacific Journal of Marketing and Logistics · 2016 · 62 citations

Customer Satisfaction, Digital Marketing, Consumer Research +20

Global consumer innovativeness and consumer electronic product adoption

Chih‐Wei Chao, Mike Reid, Felix Mavondo · Asia Pacific Journal of Marketing and Logistics · 2013 · 48 citations

Global Consumer Innovativeness, Innovation Adoption, Digital Marketing +20

What loyal women (and men) want: The role of gender and loyalty program characteristics in driving store loyalty

Sonia Vilches‐Montero, Ameet Pandit, Renzo Bravo-Olavarria et al. · Journal of Retailing and Consumer Services · 2018 · 21 citations

Relationship Marketing, Customer Satisfaction, Loyalty Program Characteristics +12

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