Concepedia

Peilin Zhang

PZ

3

Publications

110

Citations

3

H-Index

2023

Active since

Affiliations

University of Newcastle Australia(Current)

BRAC University

Peilin Zhang is an author at University of Newcastle Australia specializing in consumer engagement, marketing insights, and consumer research.

ORCID

Top concepts

Publications per year

2023–2025

3

Publications

3

Effects of in-store live stream on consumers’ offline purchase intention

Peilin Zhang, Chih‐Wei Chao, Raymond Chiong et al. · Journal of Retailing and Consumer Services · 2023 · 75 citations · Full text

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Impact of AI-generated virtual streamer interaction on consumer purchase intention: A focus on social presence and perceived value

Hao Liu, Peilin Zhang, Najmul Hasan et al. · Journal of Retailing and Consumer Services · 2025 · 23 citations · Full text

The dilemma of introducing blockchain technology into an assembly supply chain: A double-edged sword of profit and upstream invasion

Xiaoxi Zhu, Zhenfei Qi, Raymond Chiong et al. · Computers & Industrial Engineering · 2023 · 12 citations · Full text

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