Concepedia

Renzo Bravo-Olavarria

RB

2

Publications

40

Citations

2

H-Index

2017

Active since

Affiliations

University of Newcastle Australia(Current)

Renzo Bravo-Olavarria is an author at University of Newcastle Australia specializing in customer satisfaction, consumer behavior, and management.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchCustomer SatisfactionGenderHealthGender IdentityProduct ExperienceRelationship Marketing

Publications per year

2017–2018

2

Publications

2

What loyal women (and men) want: The role of gender and loyalty program characteristics in driving store loyalty

Sonia Vilches‐Montero, Ameet Pandit, Renzo Bravo-Olavarria et al. · Journal of Retailing and Consumer Services · 2018 · 21 citations

Relationship Marketing, Customer Satisfaction, Loyalty Program Characteristics +12

Using the senses to evaluate aesthetic products at the point of sale: The moderating role of consumers’ goals

Sonia Vilches‐Montero, Nik Mohd Hazrul Nik Hashim, Ameet Pandit et al. · Journal of Retailing and Consumer Services · 2017 · 19 citations

Customer Satisfaction, Consumer Decision Making, Product Experience +8

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