Concepedia

Vijay Shankar Chand

VS

1

Publications

56

Citations

1

H-Index

2020

Active since

Affiliations

Nanchang University(Current)

Vijay Shankar Chand is an author at Nanchang University specializing in brand building, brand equity, and brand loyalty.

ORCID

Top concepts

Publications per year

2020–2020

1

Publications

1

Self‐brand connection and intention to purchase a counterfeit luxury brand in emerging economies

Vijay Shankar Chand, Chen Fei · Journal of Consumer Behaviour · 2020 · 56 citations

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