George Asamoah

Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs: the role of lean management

Ebenezer Afum, Yaw Agyabeng‐Mensah, Charles Baah et al. · Journal of Business and Industrial Marketing · 2023 · 52 citations

Management, Strategic Management, Strategy +8

Conceptual Framework—Artificial Intelligence and Better Entrepreneurial Decision-Making: The Influence of Customer Preference, Industry Benchmark, and Employee Involvement in an Emerging Market

George Kofi Amoako, Paul Omari, Desmond Kwadjo Kumi et al. · Journal of risk and financial management · 2021 · 44 citations · Full text

Business, Entrepreneurship, Management Information Systems +9

Eco-market orientation in the logistics industry: a conveyor belt for achieving organizational outcomes via green logistics practices

Ebenezer Afum, Yaw Agyabeng‐Mensah, Charles Baah et al. · The International Journal of Logistics Management · 2022 · 29 citations

Management, Environmental Management, Strategic Management +15

Exploring the indirect role of green business practices in transmitting eco-market orientation into positive organizational outcomes: an empirical study

George Asamoah, Ebenezer Afum, Lawrence Yaw Kusi et al. · Management of Environmental Quality An International Journal · 2021 · 16 citations

Management, Hospitality Management, Strategic Management +8

Branding efforts and SME performance – an empirical investigation of variations across firm sizes and business sectors

Raphael Odoom, Priscilla Mensah, George Asamoah · Journal of Research in Marketing and Entrepreneurship · 2017 · 10 citations

Business, Marketing, Marketing Management +15