Raphael Odoom

Antecedents of social media usage and performance benefits in small- and medium-sized enterprises (SMEs)

Raphael Odoom, Thomas Anning‐Dorson, George Acheampong · Journal of Enterprise Information Management · 2017 · 265 citations

Management, Marketing, Marketing Management +8

Brand orientation and brand performance in SMEs

Raphael Odoom, Priscilla Mensah · Management Research Review · 2018 · 94 citations

Management, Marketing, Marketing Management +15

Brand avoidance: underlying protocols and a practical scale

Raphael Odoom, John Paul Kosiba, Christian Tetteh Djamgbah et al. · Journal of Product & Brand Management · 2019 · 82 citations

Business, Marketing, Marketing Management +9

Digital Transformation Process and the Capability and Capacity Implications for Small and Medium Enterprises

Samuel Anim-Yeboah, Richard Boateng, Raphael Odoom et al. · International Journal of E-Entrepreneurship and Innovation · 2020 · 78 citations

Business, Management Information Systems, Strategic Management +15

Mobile money usage and continuance intention among micro enterprises in an emerging market – the mediating role of agent credibility

Raphael Odoom, John Paul Kosiba · Journal of Systems and Information Technology · 2020 · 75 citations

Business, Information Systems, Information Technology +16