Concepedia

Stéphane Ganassali

SG

Statistics

Publications

4

Citations

220

H-Index

4

Active since

2007

Affiliations

Université Savoie Mont Blanc(Current)

University of Economics in Katowice

Stéphane Ganassali is an author at Université Savoie Mont Blanc specializing in consumer behavior, consumption studies, and social sciences.

Publications per year

2007–2024

4

Publications

4

The Influence of the Design of Web Survey Questionnaires on the Quality of Responses

Stéphane Ganassali · DOAJ (DOAJ: Directory of Open Access Journals) · 2007 · 121 citations · Full text

Social Sciences, Psychology, Consumer Behavior +14

Echoing the golden legends: storytelling archetypes and their impact on brand perceived value

Stéphane Ganassali, Justyna Matysiewicz · Journal of Marketing Management · 2020 · 66 citations

Business, Marketing, Marketing Management +15

“What a lot of things I don’t need!”: consumption satiation, self-transcendence and consumer wisdom

Stéphane Ganassali, Justyna Matysiewicz · Journal of Consumer Marketing · 2021 · 21 citations

Social Sciences, Social Psychology, Consumer Behavior +8

Hybrid product branding strategies for brand value creation – combining and comparing green product innovations, limited editions and co-branding

Jonas Steffl, Stéphane Ganassali, Jutta Emes · Journal of Product & Brand Management · 2024 · 12 citations

Management, Marketing, Marketing Management +17

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