Justyna Matysiewicz

Echoing the golden legends: storytelling archetypes and their impact on brand perceived value

Stéphane Ganassali, Justyna Matysiewicz · Journal of Marketing Management · 2020 · 66 citations

Business, Marketing, Marketing Management +15

“What a lot of things I don’t need!”: consumption satiation, self-transcendence and consumer wisdom

Stéphane Ganassali, Justyna Matysiewicz · Journal of Consumer Marketing · 2021 · 21 citations

Social Sciences, Social Psychology, Consumer Behavior +8

Consumer Trust - Challenge for E-healthcare

Justyna Matysiewicz, Sławomir Smyczek · 2009 · 16 citations

Computing, Health Informatics, Information Systems +13

Financial Exclusion as Barrier to Socio-Economic Development of the Baltic Sea Region

Sławomir Smyczek, Justyna Matysiewicz · Silesian Digital Library (Silesian Library) · 2014 · 10 citations

Social Sciences, Economics, Sociology +14

Consumers' Financial Literacy as Tool for Preventing Future Economic Crisis

Sławomir Smyczek, Justyna Matysiewicz · Review of Business · 2015 · 10 citations

Social Sciences, Economics, Finance +12