Concepedia

Jonas Steffl

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Statistics

Publications

1

Citations

12

H-Index

1

Active since

2024

Affiliations

Université Savoie Mont Blanc(Current)

Jonas Steffl is an author at Université Savoie Mont Blanc specializing in management, marketing, and marketing management.

Publications per year

2024–2024

1

Publications

1

Hybrid product branding strategies for brand value creation – combining and comparing green product innovations, limited editions and co-branding

Jonas Steffl, Stéphane Ganassali, Jutta Emes · Journal of Product & Brand Management · 2024 · 12 citations

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