Concepedia

Robin T. Peterson

RT

Statistics

Publications

37

Citations

4.3K

H-Index

25

Active since

1970

Affiliations

New Mexico State University(Current)

City University of Hong Kong

Montclair State University

Robin T. Peterson is an author at New Mexico State University specializing in marketing, business, and social sciences.

Publications per year

1970–2016

37

Publications

37

Customer perceived value, satisfaction, and loyalty: The role of switching costs

Zhilin Yang, Robin T. Peterson · Psychology and Marketing · 2004 · 2K citations

Business, Marketing, Marketing Management +12

Measuring customer perceived online service quality

Zhilin Yang, Minjoon Jun, Robin T. Peterson · International Journal of Operations & Production Management · 2004 · 497 citations

Business, Information Systems, Management Information Systems +17

Services quality dimensions of Internet retailing: an exploratory analysis

Zhilin Yang, Robin T. Peterson, Shaohan Cai · Journal of Services Marketing · 2003 · 274 citations

Business, Marketing, Marketing Management +15

Forecasting Methods for Management

Steven C. Wheelwright, Spyros Makridakis, Spyros Makridakis et al. · Journal of Marketing Research · 1978 · 177 citations

Management, Operations Management, Forecasting +6

Taking the pulse of Internet pharmacies.

Zhilin Yang, Robin T. Peterson, Lily Huang · PubMed · 2001 · 157 citations

Management, Marketing, Quality Management +17

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