Concepedia

Charlotte Gaston‐Breton

CG

7

Publications

212

Citations

7

H-Index

2006

Active since

Affiliations

Universidad Carlos III de Madrid(Current)

Universidad Europea

EAE Business School

ESCP Business School

Charlotte Gaston‐Breton is an author at Universidad Carlos III de Madrid specializing in marketing, management, and economics.

Top concepts

MarketingEconomicsManagementConsumer ResearchBusinessConsumer BehaviorConsumer ChoiceBehavioral EconomicsConsumer Decision MakingBehavioral Decision Making

Publications per year

2006–2021

7

Publications

7

International market selection and segmentation: a two‐stage model

Charlotte Gaston‐Breton, Óscar Martín Martín · International Marketing Review · 2011 · 79 citations

International Economics, International Marketing, Consumer Research +19

“I want to break free!” How experiences of freedom foster consumer happiness

Charlotte Gaston‐Breton, Elin Brandi Sørensen, Thyra Uth Thomsen · Journal of Business Research · 2020 · 33 citations

Consumer Culture, Consumer Study, Management +7

Pleasure, meaning or spirituality: Cross-cultural differences in orientations to happiness across 12 countries

Charlotte Gaston‐Breton, Jérémy E. Lemoine, Benjamin G. Voyer et al. · Journal of Business Research · 2021 · 27 citations

Quality Of Life, Culture, Life Satisfaction +11

Utilitarian and hedonic promotional appeals of 99-ending prices

Charlotte Gaston‐Breton, Lola C. Duque · European Journal of Marketing · 2015 · 24 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Motivation +23

Opposing effects of sociodemographic variables on price knowledge

Charlotte Gaston‐Breton, Priya Raghubir · Marketing Letters · 2012 · 20 citations

Economics, Price Formation, Economic Analysis +4

Rows per page

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