Concepedia
Statistics
Publications
7
Citations
229
H-Index
Active since
2019
Affiliations
Loyola University New Orleans(Current)
Saint Louis University
Pepperdine University
Brittney Bauer is an author at Loyola University New Orleans specializing in consumer behavior, business, and marketing.
Publications per year
2019–2022
A customer-focused approach to improve celebrity endorser effectiveness
Brad D. Carlson, D. Todd Donavan, George D. Deitz et al. · Journal of Business Research · 2019 · 82 citations · Full text
Business, Marketing, Marketing Management +14
The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements
Brittney Bauer, Brad D. Carlson, Clark D. Johnson · European Journal of Marketing · 2022 · 42 citations
Business, Marketing, Marketing Management +17
The Automation of Management and Business Science
Clark D. Johnson, Brittney Bauer, Fred Niederman · Academy of Management Perspectives · 2019 · 27 citations
Management, Management Information Systems, Artificial Intelligence +5
Exploring flow in the mobile interface context
Clark D. Johnson, Brittney Bauer, Nitish Singh · Journal of Retailing and Consumer Services · 2019 · 26 citations · Full text
Computing, Information Technology, Interaction Design +11
The effect of brand crises on endorser reputation and endorsement portfolios
Clark D. Johnson, Brittney Bauer, Mark J. Arnold · Psychology and Marketing · 2022 · 20 citations · Full text
Business, Marketing, Marketing Management +10
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