Concepedia

Sabrina Bresciani

SB

22

Publications

1.1K

Citations

16

H-Index

2008

Active since

Affiliations

University of St.Gallen(Current)

Università della Svizzera italiana

Sabrina Bresciani is an author at University of St.Gallen specializing in communication, design, and organizational communication.

Top concepts

DesignCommunicationManagementOrganizational CommunicationArtsSocial SciencesCognitive ScienceHuman-computer InteractionEngineeringVisual Design

Publications per year

2008–2022

22

Publications

22

NEW BUSINESS MODELS THROUGH COLLABORATIVE IDEA GENERATION

Martin J. Eppler, Friederike Hoffmann, Sabrina Bresciani · International Journal of Innovation Management · 2011 · 164 citations

Collaborative Design, Business Intelligence, Project Management +21

Brand new ventures? Insights on start‐ups' branding practices

Sabrina Bresciani, Martin J. Eppler · Journal of Product & Brand Management · 2010 · 152 citations

Startup Ecosystem, Brand Strategy, Entrepreneurship +20

The Pitfalls of Visual Representations

Sabrina Bresciani, Martin J. Eppler · SAGE Open · 2015 · 108 citations · Full text

Interactive Visualization, Visual Design, Visual Language +13

The Benefits of Synchronous Collaborative Information Visualization: Evidence from an Experimental Evaluation

Sabrina Bresciani, Martin J. Eppler · IEEE Transactions on Visualization and Computer Graphics · 2009 · 76 citations

Engineering, Visualization (Graphics), Communication +19

New brand logo design: customers’ preference for brand name and icon

Sabrina Bresciani, Paolo Del Ponte · Journal of Brand Management · 2017 · 71 citations

Marketing, Brand Perception, Advertising +11

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