Paolo Del Ponte is an author at University of St.Gallen specializing in brand perception, brand positioning, and brand equity.
Top concepts
DesignMarketingManagementAdvertisingBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessBrand ManagementBrand Perception
Publications per year
2017–2017
1
1
Rows per page
1–1 of 1