Poh Ling Tan

How corporate social responsibility affects brand equity and loyalty? A comparison between private and public universities

Poh Ling Tan, S. Mostafa Rasoolimanesh, Govindaraju Manickam · Heliyon · 2022 · 54 citations · Full text

Business, Higher Education, Marketing +14

Corporate social responsibility and brand loyalty in private higher education: mediation assessment of brand reputation and trust

S. Mostafa Rasoolimanesh, Poh Ling Tan, Mehran Nejati et al. · Journal of Marketing for HIGHER EDUCATION · 2021 · 35 citations · Full text

Business, Higher Education, Marketing +12

Communication and visitor factors contributing towards heritage visitors’ mindfulness

Poh Ling Tan, Shuhaida Md Noor, S. Mostafa Rasoolimanesh et al. · Journal of Heritage Tourism · 2019 · 30 citations

Management, Communication, Tourism Management +17

Fear more or fear no more: examining the emotional and behavioral consequences of FOMO and JOMO

Poh Ling Tan, Fandy Tjiptono, Ser Zian Tan · Asia Pacific Journal of Marketing and Logistics · 2024 · 13 citations

Social Sciences, Marketing, Psychology +9