Concepedia

Govindaraju Manickam

GM

Statistics

Publications

1

Citations

54

H-Index

1

Active since

2022

Affiliations

Xiamen University Malaysia(Current)

Govindaraju Manickam is an author at Xiamen University Malaysia specializing in strategic brand management, measurement model equivalence, and private higher education systems.

Publications per year

2022–2022

1

Publications

1

How corporate social responsibility affects brand equity and loyalty? A comparison between private and public universities

Poh Ling Tan, S. Mostafa Rasoolimanesh, Govindaraju Manickam · Heliyon · 2022 · 54 citations · Full text

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