Concepedia

Ser Zian Tan

SZ

Statistics

Publications

2

Citations

24

H-Index

2

Active since

2024

Affiliations

Sunway University(Current)

Ser Zian Tan is an author at Sunway University specializing in marketing, marketing management, and customer engagement.

ORCID

Publications per year

2024–2025

2

Publications

2

Fear more or fear no more: examining the emotional and behavioral consequences of FOMO and JOMO

Poh Ling Tan, Fandy Tjiptono, Ser Zian Tan · Asia Pacific Journal of Marketing and Logistics · 2024 · 13 citations

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Undoing greenwashing: the roles of greenwashing severity, consumer forgiveness, growth beliefs and apology sincerity

Vina Adilla Paramitha, Ser Zian Tan, Weng Marc Lim · Journal of Product & Brand Management · 2025 · 11 citations · Full text

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