Mats Edenius

When is Advertising Advertising? Comparing Responses to Non-Traditional and Traditional Advertising Media

Micael Dahlén, Mats Edenius · Journal of Current Issues & Research in Advertising · 2007 · 109 citations

Advertising, Interactive Marketing, Targeted Advertising +12

To manage knowledge by intranet

Mats Edenius, Janet Borgerson · Journal of Knowledge Management · 2003 · 53 citations

Knowledge Creation, Education, Semantic Web +21

Space, Vision and Organizational Learning

Mats Edenius, Ali Yakhlef · Management Learning · 2007 · 44 citations

Spatial Theory, Learning Organization, Organizational System +15

The hipster’s dilemma: What is analogue or digital in the post-digital society?

Claes Thorén, Mats Edenius, Jenny Eriksson Lundström et al. · Convergence The International Journal of Research into New Media Technologies · 2017 · 42 citations

Digital Society, Digital Inclusion, Analogue Technologies +20

The Balanced Scorecard as an Intellectual Technology

Mats Edenius, Hans Hasselbladh · Organization · 2002 · 40 citations

Behavioral Decision Making, Technology Assessment, Strategic Practice +19