Concepedia

Ina Garnefeld

IG

Statistics

Publications

11

Citations

782

H-Index

11

Active since

2009

Affiliations

University of Wuppertal(Current)

Paderborn University

University of Arizona

Ina Garnefeld is an author at University of Wuppertal specializing in marketing, business, and consumer behavior.

Publications per year

2009–2021

11

Publications

11

Growing Existing Customers’ Revenue Streams through Customer Referral Programs

Ina Garnefeld, Andreas Eggert, Sabrina Helm et al. · Journal of Marketing · 2013 · 171 citations

Business, Marketing, Marketing Management +17

Beyond traditional word‐of‐mouth

Vera Blažević, Wafa Hammedi, Ina Garnefeld et al. · Journal of service management · 2013 · 159 citations · Full text

Business, Marketing, Marketing Management +11

Explicit Incentives in Online Communities: Boon or Bane?

Ina Garnefeld, Anja Iseke, Alexander Krebs · International Journal of Electronic Commerce · 2012 · 96 citations

Management, Organizational Behavior, Social Psychology +17

Walk Your Talk: An Experimental Investigation of the Relationship Between Word of Mouth and Communicators’ Loyalty

Ina Garnefeld, Sabrina Helm, Andreas Eggert · Journal of Service Research · 2010 · 95 citations

Business, Marketing, Marketing Management +16

Managing the Bright and Dark Sides of Status Endowment in Hierarchical Loyalty Programs

Andreas Eggert, Lena Steinhoff, Ina Garnefeld · Journal of Service Research · 2015 · 79 citations

Business, Marketing, Social Psychology +15

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