Concepedia

Lucas Stich

LS

Statistics

Publications

6

Citations

230

H-Index

6

Active since

2014

Affiliations

Ludwig-Maximilians-Universität München(Current)

Munich Business School

Lucas Stich is an author at Ludwig-Maximilians-Universität München specializing in marketing, management, and business.

Top concepts

MarketingBusinessManagementConsumer ResearchConsumer BehaviorBiasFintechPricingEconomicsBlockchain

Publications per year

2014–2024

6

Publications

6

Behavioral biases in marketing

Katharina Dowling, Daniel Guhl, Daniel Klapper et al. · Journal of the Academy of Marketing Science · 2019 · 86 citations

Behavioral Biases, Bias, Management +4

Delegating pricing power to customers: Pay What You Want or Name Your Own Price?

Florentin Krämer, Klaus M. Schmidt, Martin Spann et al. · Journal of Economic Behavior & Organization · 2017 · 47 citations

Own Price, Economics, Pricing Models +9

The Effect of Delivery Time on Repurchase Behavior in Quick Commerce

Alice Harter, Lucas Stich, Martin Spann · Journal of Service Research · 2024 · 36 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Consumer Research +16

Modelling the spread of negative word-of-mouth in online social networks

Lucas Stich, Gerald Golla · Journal of Decision System · 2014 · 29 citations

Monetizing Online Content: Digital Paywall Design and Configuration

Robert Rußell, Benedikt Berger, Lucas Stich et al. · Business & Information Systems Engineering · 2020 · 17 citations · Full text

Fintech, Monetization, Engineering +6

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