Eric Kennedy

<i>Drosophila</i> neuromuscular synapse assembly and function require the TGF‐β type I receptor saxophone and the transcription factor Mad

Joel M. Rawson, Michael Lee, Eric Kennedy et al. · Journal of Neurobiology · 2003 · 140 citations

Life Sciences, Neurobiology, Neuroscience +17

Sociopolitical activist brands

Holger J. Schmidt, Nicholas Ind, Francisco Guzmán et al. · Journal of Product & Brand Management · 2021 · 122 citations

Business, Marketing, Marketing Management +11

Co-creation of brand identities: consumer and industry influence and motivations

Eric Kennedy, Francisco Guzmán · Journal of Consumer Marketing · 2016 · 104 citations

Business, Marketing, Marketing Management +8

No matter what you do, I still love you: an examination of consumer reaction to brand transgressions

Eric Kennedy, Francisco Guzmán · Journal of Product & Brand Management · 2020 · 54 citations

Business, Marketing, Marketing Management +9

When perceived ability to influence plays a role: brand co-creation in Web 2.0

Eric Kennedy, Francisco Guzmán · Journal of Product & Brand Management · 2017 · 45 citations

Business, Marketing, Marketing Management +13