Concepedia
Statistics
Publications
10
Citations
515
H-Index
Active since
2013
Affiliations
Universidad de Extremadura(Current)
University of the Basque Country
Universidade de Santiago de Compostela
University of Aveiro
Universidad de Navarra
M. Mercedes Galán‐Ladero is an author at Universidad de Extremadura specializing in marketing, consumer behavior, and business.
Publications per year
2013–2023
The valuation and purchase of food products that combine local, regional and traditional features: The influence of consumer ethnocentrism
Pilar Fernández Ferrín, Aitor Calvo‐Turrientes, Belén Bande et al. · Food Quality and Preference · 2017 · 190 citations
Social Sciences, Economics, Marketing +16
Geographical indication food products and ethnocentric tendencies: The importance of proximity, tradition, and ethnicity
Pilar Fernández Ferrín, Belén Bande, M. Mercedes Galán‐Ladero et al. · Journal of Cleaner Production · 2019 · 84 citations
Social Sciences, Food Science, Geography +9
Understanding factors influencing consumer attitudes toward cause‐related marketing
M. Mercedes Galán‐Ladero, Clementina Galera Casquet, Jaywant Singh · International Journal of Nonprofit and Voluntary Sector Marketing · 2014 · 65 citations
Management, Marketing, Marketing Management +10
Consumption dynamics during recession and recovery: A learning journey
Maria Sarmento, Susana Marques, M. Mercedes Galán‐Ladero · Journal of Retailing and Consumer Services · 2019 · 54 citations · Full text
Social Sciences, Economics, Consumption Studies +12
Attitudes towards cause-related marketing: determinants of satisfaction and loyalty
M. Mercedes Galán‐Ladero, Clementina Galera Casquet, Walter Wymer · International Review on Public and Nonprofit Marketing · 2013 · 46 citations
Business, Marketing, Marketing Management +12
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