Concepedia

Maria Sarmento

MS

8

Publications

440

Citations

8

H-Index

2014

Active since

Affiliations

University of Minho(Current)

The Open University

Universidade Nova de Lisboa

Polytechnic Institute of Porto

Maria Sarmento is an author at University of Minho specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchTradeConsumer BehaviorMarketing StrategyTourismEconomicsMarketing Insights

Publications per year

2014–2024

8

Publications

8

Predicting entrepreneurial motivation among university students

Minoo Farhangmehr, Paulo Gonçalves, Maria Sarmento · Education + Training · 2016 · 148 citations

Education, Entrepreneurship Motivation, Entrepreneurial Motivation +17

Applying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes

Maria Sarmento, Cláudia Simões, Minoo Farhangmehr · Industrial Marketing Management · 2014 · 97 citations

Relationship Marketing, Socialization Episodes, Interactive Marketing +10

Consumption dynamics during recession and recovery: A learning journey

Maria Sarmento, Susana Marques, M. Mercedes Galán‐Ladero · Journal of Retailing and Consumer Services · 2019 · 52 citations · Full text

Economics, Consumer Economics, Macroeconomics +5

A relationship marketing perspective to trade fairs: insights from participants

Maria Sarmento, Minoo Farhangmehr, Cláudia Simões · Journal of Business and Industrial Marketing · 2015 · 47 citations

Customer Satisfaction, Business-to-business Research, Trade +16

Trade fairs as engagement platforms: the interplay between physical and virtual touch points

Maria Sarmento, Cláudia Simões · European Journal of Marketing · 2019 · 36 citations

Customer Experience, Digital Marketing, Physical Trade Fair +24

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