Concepedia
Statistics
Publications
6
Citations
123
H-Index
Active since
2019
Affiliations
Temple University(Current)
University of Guelph
Heather Kennedy is an author at Temple University specializing in social media, sport consumption, and business.
Publications per year
2019–2023
Using Predictive Analytics to Measure Effectiveness of Social Media Engagement: A Digital Measurement Perspective
Heather Kennedy, Thilo Kunkel, Daniel C. Funk · Sport Marketing Quarterly · 2021 · 30 citations · Full text
Business, Marketing, Marketing Management +17
Corporate growth strategies in an era of digitalization: A network analysis of the national basketball association’s 2K league sponsors
Colin López, Anthony D. Pizzo, Keshav Gupta et al. · Journal of Business Research · 2021 · 27 citations
Business, Strategic Management, Strategy +12
Running Recession: A Trend Analysis of Running Involvement and Runner Characteristics to Understand Declining Participation
Heather Kennedy, Bradley J. Baker, Jeremy S. Jordan et al. · Journal of Sport Management · 2019 · 24 citations
Social Sciences, Sociology, Consumption Studies +15
An Analysis of Broadcasting Media Using Social Media Engagement in the WNBA
Ann Pegoraro, Heather Kennedy, Nola Agha et al. · Frontiers in Sports and Active Living · 2021 · 17 citations · Full text
Social Sciences, Communication, Mass Communication +14
Habitually Scrolling: An Examination Into How Sport Consumers Use Social Media
Heather Kennedy, Daniel C. Funk · International Journal of Sport Communication · 2023 · 14 citations · Full text
Social Sciences, Communication, Marketing +12
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