Concepedia

Keshav Gupta

KG

3

Publications

61

Citations

3

H-Index

2021

Active since

Affiliations

Temple University(Current)

Keshav Gupta is an author at Temple University specializing in network analysis, sports marketing, and entrepreneurship.

Top concepts

BusinessMarketingManagementEntrepreneurshipNetwork AnalysisSports MarketingBusiness StrategyStrategic Management

Publications per year

2021–2024

3

Publications

3

Corporate growth strategies in an era of digitalization: A network analysis of the national basketball association’s 2K league sponsors

Colin López, Anthony D. Pizzo, Keshav Gupta et al. · Journal of Business Research · 2021 · 27 citations

Digital Business, Management, Business +10

Superboosting the athlete social media brand: events as an opportunity for follower growth

Nataliya Bredikhina, Keshav Gupta, Thilo Kunkel · European Sport Management Quarterly · 2022 · 22 citations

Paying while playing: examining the influence of interaction with gamified elements in fantasy sports on in-app spending

Keshav Gupta, Yiran Su, Thilo Kunkel et al. · European Sport Management Quarterly · 2024 · 12 citations · Full text

Rows per page

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