Concepedia
2
Publications
32
Citations
H-Index
2022
Active since
Affiliations
Temple University(Current)
Nataliya Bredikhina is an author at Temple University.
Publications per year
2022–2023
Superboosting the athlete social media brand: events as an opportunity for follower growth
Nataliya Bredikhina, Keshav Gupta, Thilo Kunkel · European Sport Management Quarterly · 2022 · 22 citations
Authenticity Negotiation: How Elite Athletes (Re)Present Themselves as Personal Brands
Nataliya Bredikhina, Thilo Kunkel, Ravi S. Kudesia · Journal of Sport Management · 2023 · 10 citations
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