Han-Chiang Ho

Exploring information technology success of Augmented Reality Retail Applications in retail food chain

Candy Lim Chiu, Han-Chiang Ho, Tiancheng Yu et al. · Journal of Retailing and Consumer Services · 2021 · 106 citations

Engineering, Digital Marketing, Augmented Reality +15

Impact of Celebrity, Micro-Celebrity, and Virtual Influencers on Chinese Gen Z’s Purchase Intention Through Social Media

Candy Lim Chiu, Han-Chiang Ho · SAGE Open · 2023 · 80 citations · Full text

Digital Marketing, Consumer Research, Social Marketing +22

Hedonic and utilitarian value as a mediator of men’s intention to purchase cosmetics

Han-Chiang Ho, Candy Lim Chiu, Somkiat Mansumitrchai et al. · Journal of Global Fashion Marketing · 2019 · 38 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +22

The Influence of Signals on Donation Crowdfunding Campaign Success during COVID-19 Crisis

Han-Chiang Ho, Candy Lim Chiu, Somkiat Mansumitrchai et al. · International Journal of Environmental Research and Public Health · 2021 · 36 citations · Full text

Crisis Management, Public Opinion, Policy Analysis +20

Detangling consumer attitudes to better explain co-branding success

Han-Chiang Ho, Nora Lado, Pilar Rivera Torres · Journal of Product & Brand Management · 2017 · 31 citations

New Type, Consumer Research, Brand Strategy +17