Candy Lim Chiu

Challenges and factors influencing initial trust and behavioral intention to use mobile banking services in the Philippines

Jason Lim Chiu, Nelson C. Bool, Candy Lim Chiu · Asia Pacific Journal of Innovation and Entrepreneurship · 2017 · 169 citations · Full text

Customer Satisfaction, Behavioral Intention, Innovation Adoption +22

Exploring information technology success of Augmented Reality Retail Applications in retail food chain

Candy Lim Chiu, Han-Chiang Ho, Tiancheng Yu et al. · Journal of Retailing and Consumer Services · 2021 · 106 citations

Engineering, Digital Marketing, Augmented Reality +15

Impact of Celebrity, Micro-Celebrity, and Virtual Influencers on Chinese Gen Z’s Purchase Intention Through Social Media

Candy Lim Chiu, Han-Chiang Ho · SAGE Open · 2023 · 80 citations · Full text

Digital Marketing, Consumer Research, Social Marketing +22

The nature of crowdfunding in China: initial evidence

Zaiyu Huang, Candy Lim Chiu, Mo Sha et al. · Asia Pacific Journal of Innovation and Entrepreneurship · 2018 · 53 citations · Full text

Regulatory Landscape, Startup Ecosystem, Start-up Crowdfunding +16

Hedonic and utilitarian value as a mediator of men’s intention to purchase cosmetics

Han-Chiang Ho, Candy Lim Chiu, Somkiat Mansumitrchai et al. · Journal of Global Fashion Marketing · 2019 · 38 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +22