Somkiat Mansumitrchai

Hedonic and utilitarian value as a mediator of men’s intention to purchase cosmetics

Han-Chiang Ho, Candy Lim Chiu, Somkiat Mansumitrchai et al. · Journal of Global Fashion Marketing · 2019 · 38 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +22

The Influence of Signals on Donation Crowdfunding Campaign Success during COVID-19 Crisis

Han-Chiang Ho, Candy Lim Chiu, Somkiat Mansumitrchai et al. · International Journal of Environmental Research and Public Health · 2021 · 36 citations · Full text

Crisis Management, Public Opinion, Policy Analysis +20

Factors Underlying the Adoption of Online Banking by Mexican Consumers

Somkiat Mansumitrchai, Husam‐Aldin N. Al‐Malkawi · International Journal of Business and Management · 2011 · 34 citations · Full text

Customer Satisfaction, Innovation Adoption, Digital Marketing +21

Factors Underlying the Adoption of Social Network: A Study of Facebook Users in South Korea

Somkiat Mansumitrchai, Choo-Hui Park, Candy Lim Chiu · International Journal of Business and Management · 2012 · 20 citations · Full text

Customer Satisfaction, Facebook Users, Consumer Research +21

Privacy, security, infrastructure and cost issues in internet banking in the Philippines: initial trust formation

Candy Lim Chiu, Jason Lim Chiu, Somkiat Mansumitrchai · International Journal of Financial Services Management · 2016 · 15 citations

Customer Satisfaction, Engineering, Information Security +20