Concepedia
Statistics
Publications
15
Citations
1.1K
H-Index
14
Active since
1998
Affiliations
Universidad Carlos III de Madrid(Current)
Wenzhou-Kean University
Universitat de Barcelona
Universidad de Zaragoza
Nora Lado is an author at Universidad Carlos III de Madrid specializing in business, marketing, and marketing strategy.
Publications per year
1998–2021
Reverse logistics, stakeholders' influence, organizational slack, and managers' posture
María José Álvarez Gil, Pascual Berrone, Javier Husillos et al. · Journal of Business Research · 2007 · 209 citations · Full text
Management, Operations Management, Supply Chain Management +10
Service robots and COVID-19: exploring perceptions of prevention efficacy at hotels in generation Z
Jaime Romero, Nora Lado · International Journal of Contemporary Hospitality Management · 2021 · 142 citations · Full text
Engineering, Hospitality Management, Psychology +17
Market orientation and business economic performance
Alberto Maydeu‐Olivares, Nora Lado · International Journal of Service Industry Management · 2003 · 141 citations · Full text
Business, Business Economics, Insurance +13
Exploring the link between market orientation and innovation in the European and US insurance markets
Nora Lado, Alberto Maydeu‐Olivares · International Marketing Review · 2001 · 136 citations · Full text
Business, Insurance, Marketing +10
Measuring market orientation in several populations
Nora Lado, Alberto Maydeu‐Olivares, Jaime Rivera · European Journal of Marketing · 1998 · 126 citations · Full text
Business, Economics, Insurance +13
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