Concepedia

Stefanie Wilhelmina Kühn

SW

6

Publications

166

Citations

6

H-Index

2014

Active since

Affiliations

University of Pretoria(Current)

Stellenbosch University

North-West University

Stefanie Wilhelmina Kühn is an author at University of Pretoria specializing in management, marketing strategy, and consumer research.

Top concepts

BrandingMarketingManagementBrand EquityBrand LoyaltyBrand StrategyBrand AwarenessMedia MarketingBrand ManagementMobile Marketing

Publications per year

2014–2023

6

Publications

6

Fostering Purchase Intentions Toward Online Retailer Websites in an Emerging Market: An S-O-R Perspective

Stefanie Wilhelmina Kühn, Daniël J. Petzer · Journal of Internet Commerce · 2018 · 86 citations

Relationship intention and relationship quality as predictors of clothing retail customers’ loyalty

Stefanie Wilhelmina Kühn, Pierre Mostert · The International Review of Retail Distribution and Consumer Research · 2017 · 23 citations

The dimensions of brand romance as predictors of brand loyalty among cell phone users

Danie Petzer, Pierre Mostert, Liezl-Marié Kruger et al. · South African Journal of Economic and Management Sciences · 2014 · 22 citations · Full text

Customer Satisfaction, Consumer Research, Brand Strategy +20

The role of plot in brand story construction: A neurophysiological perspective

Stefanie Wilhelmina Kühn, Christo Boshoff · Journal of Strategic Marketing · 2021 · 13 citations

Handmade clothing consumption as a means of self-expression

Liezl-Marié van der Westhuizen, Stefanie Wilhelmina Kühn · Journal of Fashion Marketing and Management · 2023 · 12 citations · Full text

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