Concepedia

Liezl-Marié Kruger

LK

Statistics

Publications

3

Citations

73

H-Index

3

Active since

2012

Affiliations

North-West University(Current)

Liezl-Marié Kruger is an author at North-West University specializing in marketing management, customer relationship management, and marketing.

Publications per year

2012–2014

3

Publications

3

Young adults’ relationship intentions towards their cell phone network operators

Liezl-Marié Kruger, Pierre Mostert · South African Journal of Business Management · 2012 · 27 citations · Full text

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Investigating brand romance, brand attitude and brand loyalty in the cellphone industry

Liezl-Marié Kruger, Stefanie W. Kühn, Daniël J. Petzer et al. · Acta Commercii · 2013 · 24 citations · Full text

, , +14

The dimensions of brand romance as predictors of brand loyalty among cell phone users

Danie Petzer, Pierre Mostert, Liezl-Marié Kruger et al. · South African Journal of Economic and Management Sciences · 2014 · 22 citations · Full text

, , +10

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