Concepedia
Statistics
Publications
5
Citations
153
H-Index
Active since
2003
Affiliations
Central Institute of Technology(Current)
Griffith University
Randall Whyte is an author at Central Institute of Technology specializing in business, consumer research, and management.
Top concepts
BusinessMarketingManagementConsumer ResearchEconomicsCustomer SatisfactionRelationship MarketingTourismLogisticsEngineering
Publications per year
2003–2015
Loyalty marketing and frequent flyer programmes: Attitudes and attributes of corporate travellers
Randall Whyte · Journal Of Vacation Marketing · 2003 · 43 citations
Corporate Travellers, Customer Satisfaction, Relationship Marketing +13
The carrier-within-a-carrier strategy: An analysis of Jetstar
Randall Whyte, Gui Lohmann · Journal of Air Transport Management · 2014 · 38 citations · Full text
Frequent flyer programmes: Is it a relationship, or do the schemes create spurious loyalty?
Randall Whyte · Journal of Targeting Measurement and Analysis for Marketing · 2003 · 36 citations · Full text
Customer Satisfaction, Relationship Marketing, Spurious Loyalty +8
Low-cost long-haul carriers: A hypothetical analysis of a ‘Kangaroo route’
Randall Whyte, Gui Lohmann · Case Studies on Transport Policy · 2015 · 25 citations · Full text
Economics, Hypothetical Analysis, Engineering +12
The Growth in Low-Cost Carrier Services in Queensland: Implications for Regional Tourism Destinations
Randall Whyte, Bruce Prideaux · Tourism Recreation Research · 2008 · 11 citations
Tourism Management, Brand Strategy, Consumer Research +19
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