Concepedia

Uttam Chakraborty

UC

13

Publications

728

Citations

12

H-Index

2017

Active since

Affiliations

Rama Devi Women's University(Current)

Jaipuria Institute of Management

National Institute of Technology Karnataka

Presidency University

Symbiosis International University

Uttam Chakraborty is an author at Rama Devi Women's University specializing in management, online reviews, and interactive marketing.

Top concepts

ManagementMarketingOnline ReviewsDigital MarketingInteractive MarketingBusinessCommunicationBrand AwarenessConsumer ResearchBrand Equity

Publications per year

2017–2024

13

Publications

13

The impact of source credible online reviews on purchase intention

Uttam Chakraborty · Journal of Research in Interactive Marketing · 2019 · 182 citations

Customer Satisfaction, Digital Marketing, Consumer Research +24

The Effects of Credible Online Reviews on Brand Equity Dimensions and Its Consequence on Consumer Behavior

Uttam Chakraborty, Savita Bhat · Journal of Promotion Management · 2017 · 147 citations

Credible Online Reviews, Customer Satisfaction, Digital Marketing +16

Credibility of online reviews and its impact on brand image

Uttam Chakraborty, Savita Bhat · Management Research Review · 2017 · 101 citations

Digital Marketing, Consumer Research, Brand Strategy +21

Perceived credibility of online hotel reviews and its impact on hotel booking intentions

Uttam Chakraborty · International Journal of Contemporary Hospitality Management · 2019 · 94 citations

Customer Satisfaction, Tourism Management, Consumer Research +19

Impact of Online Reviews on Consumer’s Hotel Booking Intentions: Does Brand Image Mediate?

Uttam Chakraborty, Santosh Kumar Biswal · Journal of Promotion Management · 2020 · 46 citations

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