Concepedia

Savita Bhat

SB

7

Publications

402

Citations

7

H-Index

2009

Active since

Affiliations

National Institute of Technology Karnataka(Current)

Indian Institute of Technology Bombay

Savita Bhat is an author at National Institute of Technology Karnataka specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingTechnologyBrand EquityOnline ReviewsBrand AwarenessConsumer BehaviorConsumer ResearchDigital Marketing

Publications per year

2009–2023

7

Publications

7

The Effects of Credible Online Reviews on Brand Equity Dimensions and Its Consequence on Consumer Behavior

Uttam Chakraborty, Savita Bhat · Journal of Promotion Management · 2017 · 147 citations

Credible Online Reviews, Customer Satisfaction, Digital Marketing +16

Credibility of online reviews and its impact on brand image

Uttam Chakraborty, Savita Bhat · Management Research Review · 2017 · 101 citations

Digital Marketing, Consumer Research, Brand Strategy +21

Technology sourcing and outward FDI: A study of IT industry in India

K. Narayanan, Savita Bhat · Technovation · 2010 · 43 citations

International Management, Industrial Development, Economic Development +13

Technology sourcing and its determinants: A study of Basic Chemical industry in India

K. Narayanan, Savita Bhat · Technovation · 2009 · 38 citations

Technology Management, Management, Business +10

Technological Efforts, Firm Size and Exports in the Basic Chemical Industry in India

Savita Bhat, K. Narayanan · Oxford Development Studies · 2009 · 36 citations

Technological Efforts, Trade, Education +23

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