Concepedia

Santosh Kumar Biswal

SK

7

Publications

164

Citations

7

H-Index

2020

Active since

Affiliations

Rama Devi Women's University(Current)

Jaipuria Institute of Management

Presidency University

Santosh Kumar Biswal is an author at Rama Devi Women's University specializing in management, education, and communication.

Top concepts

ManagementEducationSocial MediaCommunicationEntrepreneurshipDigital MarketingSocial InnovationGenderMarketingMetaverse

Publications per year

2020–2024

7

Publications

7

Impact of Online Reviews on Consumer’s Hotel Booking Intentions: Does Brand Image Mediate?

Uttam Chakraborty, Santosh Kumar Biswal · Journal of Promotion Management · 2020 · 46 citations

Impact of social media participation on female entrepreneurs towards their digital entrepreneurship intention and psychological empowerment

Uttam Chakraborty, Santosh Kumar Biswal · Journal of Research in Marketing and Entrepreneurship · 2023 · 34 citations

Digital Marketing, Education, Social Influence +18

Diffusion of innovation in direct-to-avatar (D2A): A study of immersive communication and branding in the metaverse

Uttam Chakraborty, Santosh Kumar Biswal · Computers in Human Behavior · 2024 · 24 citations

Advertising, Engineering, Metaverse +12

Psychological empowerment of women entrepreneurs: a netnographic study on twitter

Uttam Chakraborty, Santosh Kumar Biswal · 2021 · 19 citations

Social Media, Women's Empowerment, Gender Studies +4

Is Digital Social Communication Effective for Social Relationship? A Study of Online Brand Communities

Uttam Chakraborty, Santosh Kumar Biswal · Journal of Relationship Marketing · 2023 · 15 citations

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