Cindy G. Grappe

“Not tested on animals”: how consumers react to cruelty-free cosmetics proposed by manufacturers and retailers?

Cindy G. Grappe, Cindy Lombart, Didier Louis et al. · International Journal of Retail & Distribution Management · 2021 · 54 citations · Full text

Business, Marketing, Psychology +14

Clean labeling: Is it about the presence of benefits or the absence of detriments? Consumer response to personal care claims

Cindy G. Grappe, Cindy Lombart, Didier Louis et al. · Journal of Retailing and Consumer Services · 2022 · 41 citations · Full text

Public Affairs, Health Policy, Consumer Law +13

Why Does This Brand Speak to Me? Conceptualization, Scale Development, and Validation of Brand Relevance

Amélie Guèvremont, Fabien Durif, Cindy G. Grappe · Journal of Promotion Management · 2020 · 16 citations

Business, Marketing, Marketing Management +13

What claims best convey the quality of retailers' standard private label products?

Didier Louis, Cindy Lombart, Cindy G. Grappe et al. · International Journal of Retail & Distribution Management · 2023 · 11 citations · Full text

Business, Marketing, Retail Management +16