Concepedia
Statistics
Publications
1
Citations
234
H-Index
Active since
1999
Lorrie Arganbright is an author specializing in brand development, business strategy, and sales management.
Top concepts
BrandingBusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementSales ManagementBrand Development
Publications per year
1999–1999
The Buy-in Benchmark: How Staff Understanding and Commitment Impact Brand and Business Performance
Kevin Thomson, Leslie de Chernatony, Lorrie Arganbright et al. · Journal of Marketing Management · 1999 · 234 citations
Customer Satisfaction, Internal Branding, Brand Strategy +19
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