Concepedia

Kevin Thomson

KT

Statistics

Publications

2

Citations

282

H-Index

2

Active since

1999

Affiliations

White Plains Hospital(Current)

Kevin Thomson is an author at White Plains Hospital specializing in brand management, brand development, and management.

Top concepts

BrandingBusinessMarketingManagementBrand StrategyBrand ManagementSales ManagementBrand DevelopmentBusiness StrategyBrand Equity

Publications per year

1999–2000

2

Publications

2

The Buy-in Benchmark: How Staff Understanding and Commitment Impact Brand and Business Performance

Kevin Thomson, Leslie de Chernatony, Lorrie Arganbright et al. · Journal of Marketing Management · 1999 · 234 citations

Customer Satisfaction, Internal Branding, Brand Strategy +19

Value‐adding communication: Innovation in employee communication and internal marketing

Kevin Thomson, Lorrie Hecker · Journal of Communication Management · 2000 · 48 citations

Customer Experience, Brand Strategy, Innovation Management +18

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