Monroe M. Bird

Measuring physical distribution service quality

Carol C. Bienstock, John T. Mentzer, Monroe M. Bird · Journal of the Academy of Marketing Science · 1997 · 326 citations

Management, Industrial Engineering, Quality Management +12

Reducing buyer decision-making uncertainty in organizational purchasing: can supplier trust, commitment, and dependence help?

Tao Gao, M. Joseph Sirgy, Monroe M. Bird · Journal of Business Research · 2003 · 225 citations

Management, Operations Management, Supply Chain Management +16

The Capital Expenditure Decision-Making Process of Large Corporations

J. William Petty, David F. Scott, Monroe M. Bird · The Engineering Economist · 1975 · 133 citations

Public Affairs, Business Economics, Economics +8

Brand Image and Brand Usage

Monroe M. Bird, Charles Channon, A. S. C. Ehrenberg · Journal of Marketing Research · 1970 · 126 citations

Business, Marketing, Marketing Management +12

Importers’ Benevolence toward their Foreign Export Suppliers

Dong‐Jin Lee, M. Joseph Sirgy, James R. Brown et al. · Journal of the Academy of Marketing Science · 2004 · 103 citations

Business, International Business, International Management +11