Monroe M. Bird

Measuring physical distribution service quality

Carol C. Bienstock, John T. Mentzer, Monroe M. Bird · Journal of the Academy of Marketing Science · 1997 · 320 citations

Customer Satisfaction, Service Quality, Physical Distribution +5

Reducing buyer decision-making uncertainty in organizational purchasing: can supplier trust, commitment, and dependence help?

Tao Gao, M. Joseph Sirgy, Monroe M. Bird · Journal of Business Research · 2003 · 224 citations

Marketing, Negotiation, High Uncertainty +15

The Capital Expenditure Decision-Making Process of Large Corporations

J. William Petty, David F. Scott, Monroe M. Bird · The Engineering Economist · 1975 · 133 citations

Economics, Real Investment, Business +9

Brand Image and Brand Usage

Monroe M. Bird, Charles Channon, A. S. C. Ehrenberg · Journal of Marketing Research · 1970 · 125 citations

Marketing, Brand Perception, Brand Equity +14

Importers’ Benevolence toward their Foreign Export Suppliers

Dong‐Jin Lee, M. Joseph Sirgy, James R. Brown et al. · Journal of the Academy of Marketing Science · 2004 · 103 citations

Marketing, International Sales, Supplier Relationship +10